About Us

Our story began in the heart of Texas in the mid-20th century, at a time when a new approach to craftsmanship and purpose was emerging. In 1954, in the small town of Kerrville, James Avery, a young artisan, set out to create jewelry that went beyond simple decoration. From the very beginning, he envisioned each piece as an expression of personal values, emotions, and meaningful experiences. Jewelry, to him, was a way to embody faith, love, memory, and significant moments—a tangible reflection of life’s milestones.

This philosophy quickly resonated with those seeking authenticity. Early customers appreciated not only the beauty of the designs but also the care and intention behind them. Rather than chasing fleeting trends, each piece was created with purpose, fostering emotional connections and trust. Jewelry became a way to celebrate achievements, honor relationships, and preserve cherished memories. Despite growth and expansion, the core principle remained the same: every design should carry lasting significance.

Texas has always been central to the brand’s identity, instilling values of dedication, humility, and respect for craftsmanship. Many pieces are still produced locally, where skilled artisans apply techniques passed down through generations. Their experience, patience, and pride ensure meticulous attention to detail. While modern tools aid certain steps, the heart of the process relies on human skill and artistry.

Material selection is handled with equal care. Metals and components come from trusted partners committed to quality and ethical sourcing. This ensures that every creation begins with durable, high-quality materials. By combining globally sourced resources with local craftsmanship, the brand maintains consistency and oversight, producing jewelry that is both beautiful and long-lasting.

The creation process is deliberate and thoughtful. Designers explore ideas with attention to symbolism, proportion, and wearability. Concepts evolve through sketches and models until each piece achieves harmony and expression. Artisans then cast, shape, and refine the design, polishing and perfecting every detail. Final touches enhance the metal’s character, adding depth, warmth, and clarity to the finished product.

What sets this approach apart is the understanding that jewelry becomes part of daily life. A ring may accompany countless ordinary moments. A pendant can hold the memory of a loved one. A bracelet may signify a personal achievement or commitment. Every decision is made with this responsibility in mind, ensuring that meaning is valued alongside beauty, so each piece may become a treasured part of someone’s story.

Decades later, these founding values continue to guide every creation. The focus remains on crafting jewelry that is thoughtful, personal, and enduring, designed to carry significance across generations rather than follow trends. From a small Texas workshop to the homes of people around the world, the commitment to creating pieces that connect hearts, celebrate memories, and honor life’s meaningful moments remains steadfast.